We asked 3 SaaS Founders how they grew their business, here's what they had to say...
SaaS Marketing is not easy...
Well, Marketing is not easy in the first place, but marketing something that isn’t physical and has a unique name is even harder.
As the owner of a Marketing Agency myself, I spend my days constantly researching new ways we can help our current and future clients grow. After doing extensive research online, I decided it is time to go straight to SaaS Companies myself and ask them how they grow their business, and this is what they had to say.
First I had a talk with Jake Geller, Founder, and CEO at Goodwin Works.
Goodwin Works is a Software Solution that turns your traffic into transactions, it is the world's first Social Media Implementation tool. Jake told me that his main marketing channels include Organic Content, Paid Advertising including YouTube, Facebook, and Instagram. Then I asked Jake a question, I said “do you think email marketing is dead?” which is a big misconception among business owners. Jake gave me a brilliant answer, he said “ Email Marketing is NOT dead, Email Marketing combined with other marketing channels helps nurture leads to realize the value of your software solution.”
The final thing that Jake told me was that he preferred Inbound leads over Outbound leads due to the fact that they are much easier to close and they already aware of your brand and software.
Soon after I had a detailed conversation with Ashik Wani, Founder, and CEO at DocAquire.
DocAquire is an amazing software that allows you to automate data entry work in your B2B business and allows you to scale. Ashik is a firm believer in inbound leads using Organic Content and digital marketplaces. Ashik told me that email marketing works, but only when the email is crafted in the correct way with a good subject line and first line.
The last person I talked to was Petra Odak, CMO at Better Proposals.
Better Proposals allows you to create beautiful proposals that convert. Petra said “We are very focused on scaling our content marketing efforts at the moment. Blog posts, guest articles, link building through public relations — we’re covering it all. We have also worked quite a lot on optimizing our PPC ads, both on Google and various software listing platforms.”
I asked Petra if she thinks if email marketing is dead and she said, “absolutely not, despite the fact that people are drowning in the ocean of emails nowadays, if your email marketing is done right, with attention-grabbing subject lines and useful, engaging messages, you can go a long way.”
Petra said “inbound leads — we have a good process in place for our inbound leads, with lots of quality content, encouraging emails, and a very proactive approach in general. We always help our leads find the solution they’re after and help them get to know our platform in any way that works for them. Additionally, we’ve got one of the best customer support teams in the SaaS world, which response quite fast to any questions our leads or users may have.”
If you were too lazy to read through the entire article 🙄, here’s a quick summary.
- Inbound leads using organic content is an absolute must
- Email is NOT dead, you need to craft the perfect message combined with an amazing subject that can truly change your business.
I hope this article has given you value and gives you some ideas on how you can utilize this for your business. If you’d like to see how something like this would fit into your business, do not hesitate to contact me at:
I also can be emailed at